Editorial Policy

Last Updated: October 1, 2026

WhereChicago is an independent Chicago travel and lifestyle publication. Our goal is to help visitors and locals experience Chicago with confidence through useful, accurate, and thoughtfully selected editorial content.

Our recommendations and coverage are guided by relevance and usefulness to our audience. Commercial relationships do not determine our editorial opinions or guarantee coverage.

Editorial Independence

WhereChicago maintains editorial control over the content published on our website.

Businesses, tourism organizations, public relations representatives, event organizers, and other partners may provide information, images, invitations, complimentary experiences, or other materials for editorial consideration. Providing these materials does not guarantee publication, favorable coverage, or inclusion in our recommendations.

Final editorial decisions remain with WhereChicago.

How We Select What to Cover

We consider factors such as relevance to Chicago visitors and residents, quality of the experience, location, timeliness, uniqueness, practical usefulness, and fit with our editorial coverage.

Not every restaurant, hotel, attraction, event, or experience submitted to WhereChicago will be published.

Our guides and recommendations may also be updated as businesses open or close, experiences change, new information becomes available, or our editorial priorities evolve.

Recommendations and Editor’s Picks

WhereChicago recommendations are intended to help readers make informed decisions about experiencing Chicago.

A business does not need to pay WhereChicago to be considered for editorial coverage or an Editor’s Pick. Likewise, purchasing advertising, a featured placement, or another commercial service does not guarantee inclusion in independent editorial recommendations.

Event Submissions

WhereChicago accepts event information for editorial consideration.

Submitting an event does not guarantee publication. We may edit submitted information for clarity, length, style, accuracy, and consistency with our publication standards.

Event organizers and submitters are responsible for the accuracy of the information and for having appropriate rights or permission to provide photographs, logos, and other materials submitted to WhereChicago.

Sponsored and Paid Content

WhereChicago may offer advertising, sponsored content, featured listings, enhanced visibility, or other paid promotional opportunities.

Paid or sponsored placements will be identified when appropriate so readers can distinguish commercial content from independent editorial coverage.

Payment does not purchase a favorable editorial opinion.

Affiliate Relationships

Some links on WhereChicago may be affiliate or tracked links. If a reader makes a qualifying booking or purchase through certain links, WhereChicago may receive compensation at no additional cost to the reader.

Affiliate relationships do not determine which businesses or experiences we recommend. Where appropriate, affiliate relationships will be disclosed.

Complimentary Experiences and Media Access

WhereChicago may occasionally receive complimentary admission, meals, accommodations, media access, press invitations, or other opportunities for editorial evaluation.

Receiving complimentary access does not guarantee coverage or a positive review or recommendation.

Images and Submitted Materials

WhereChicago uses original, licensed, authorized, submitted, and other appropriately sourced visual materials.

Anyone providing photographs, graphics, logos, or other materials to WhereChicago represents that they have the authority to provide those materials for the intended editorial or promotional use.

Corrections and Updates

We aim to publish accurate information. Chicago businesses, events, prices, operating hours, policies, and other details can change.

When we identify a material factual error, we may correct or update the content. Readers, businesses, and event organizers may contact us regarding potential factual inaccuracies through our Contact page.

Our Commitment to Readers

WhereChicago’s first responsibility is to provide useful and trustworthy information to its audience.

As the publication grows and develops new partnerships and revenue sources, we intend to maintain a clear distinction between independent editorial judgment and paid promotional opportunities.